In India, We seem to be more focussed on improving Physical Infrastructure. It is important, however... There is an urgent need to improve our National Information Infrastructure. It is not just about fibre optic networks to villages. We need to improve our data collection and management infrastructure for better governance and effective national-level decision making. Today, Data collection from both human and machine sources is weak or does not exist. Our Prime Minister's office knows the power of Social Media and Digital Strategies. Lets apply Digital Strategy by creating crowd sourcing platforms for enriching the data about our localities and learn about economic activities at a granular level. Lets encourage university research in inventing mass-scale sensor technologies for machine based data collection. use government assets and encourage private participation in enriching the machine/sensor based data collection and understanding the state of our environment