The Choice of a Data Center location is largely influenced by emotional need for security, Business Sense and Technical Prudence. As one of the largest data center provider of India, our team is constantly juggling between these factors. It is important to understand the emotional needs of user community. Even in this age of borderless commerce and cloud based virtual infrastructure; there is still a premium for secure and accessible data center facilities. Users continue to feel safer if their servers are close to the work location. They are willing to pay a premium for accessible and secure locations. In addition to emotional needs, there may be regulatory and political factors for locality of the data. The recent drive by government of India to fund State Data Centers(SDC) in many of the Indian states under the National e-Governance Program is a visible example to fulfill these needs. In my Experience, It was easy to convince the datacenter users/customers to move-in the computing a